Friday, May 24, 2013

HONESTLY, 2011


HONESTLY, 2011
smile 
http://youtu.be/SfqIBlLqTdU

'HONESTLY' is a seemingly simple project using a Smile as medium. At many points of the video the viewer could pause the piece and display a moment of absolute truth of a positive emotion. Play the video back in real time and that changes. The shapes of the smile shift during the extended hold. The low-resolution and ghoulish florescent lighting create strange, disconcertingly shapes in the corners of the mouth. The smile loses authenticity. Smiles are supposed to be markers of happiness. They are also employed as tools of happiness. Numerous psychological journals have mentioned that one could feel happier if they just forced themselves to smile their way out of a negative discourse. As the subject's smile morphs over the course of the video the viewer is painfully aware that this smile may not be an indicator or tool of a pleasant experience.

Because the video includes the audio stimuli the subject is subjected to over the extended period the viewer begins to share a similar, but not exact, experience. Is the viewer now projecting their own critique on the artwork? Or is the subject projecting her own views through the artwork despite the audience's experience or artist's intent? Because the subject and the artist are the same person this paradox is answered simple with Yes. D.) All of the Above. This pop song is objectively terrible, this is not a pleasant experience and this is indeed a very simple project with limited interpretation.


There are three videos in this series, all equally irreverent:
1.) http://youtu.be/SfqIBlLqTdU
2.) http://www.youtube.com/watch?v=cXd_ZOsL9CQ
3.) http://youtu.be/3zkyZ9JHEWM



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